Using Opt-Outs To Build A Fan Base
We use so many methods of communication these days from phones to Facebook, texting to tweeting, and email to snail mail; it’s difficult for any business to get their message in front of their audience. There has been, and still is, power in building an email list to send out messages to current and potential customers, however once that person has opted-out of your list your communication with them is over. But what if they were still interested in getting your messages, they just did not want their email box cluttered or they don’t prefer communication through email and would rather follow you on Twitter or Facebook?
A recent study by Return Path found that a very small portion of top UK companies were not offering their email opt-outs any other option for continuing to receive...
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